John Fadipe crafts strategic and compelling digital experiences that drive impact and engagement

Miriam Babad

Sales, Dulcet Gift Baskets

"John's email copy and strategy gave Dulcet a distinct identity that truly resonates with our audience. For nearly three years now, he always delivers sharp, thoughtful campaigns that perform."

Zakhar Y.

Content Manager at Railsware

"John gets it—connecting with the audience is everything, and he does it with precision and flair."

Rosyid Qoim

Marketing Director at Planza

"From concept to execution, Michael delivered exceptional design solutions that improved our user engagement. His creativity and professionalism make him a trusted partner."

Emily Foster

Head of Product at VeroBank

"Michael doesn’t just design; he solves problems. His strategic approach and design thinking helped us create an intuitive, high-performing fintech platform."

Miriam Babad

Sales, Dulcet Gift Baskets

"John's email copy and strategy gave Dulcet a distinct identity that truly resonates with our audience. For nearly three years now, he always delivers sharp, thoughtful campaigns that perform."

Zakhar Y.

Content Manager at Railsware

"John gets it—connecting with the audience is everything, and he does it with precision and flair."

Rosyid Qoim

Founder of AOO

"Our email strategy was completely transformed once John came on board. He didn’t just write great copy, he restructured our entire approach with clarity. We saw higher click-through rates, stronger engagement, and real, measurable growth in revenue."

Emily Foster

Head of Product at VeroBank

"John doesn’t just write copy; he solves problems. His empathetic thinking and creative approach helped us create a compelling, high-performing product campaign."

Miriam Babad

Sales, Dulcet Gift Baskets

"John's email copy and strategy gave Dulcet a distinct identity that truly resonates with our audience. For nearly three years now, he always delivers sharp, thoughtful campaigns that perform."

Zakhar Y.

Content Manager at Railsware

"John gets it—connecting with the audience is everything, and he does it with precision and flair."

Mitchel Matthews

Founder of AOO

Maria Makarova

Tud Toys

"John doesn’t just write copy; he solves problems. His empathetic thinking and creative approach helped us create a compelling, high-performing product campaign."

About Me

I create sharp and emotionally striking experiences that balance function and creativity to engage audiences

As a digital copywriter, I create strategic, user-focused content that connects, converts, and reflects the soul of a brand. From high-performing emails to website copy and product storytelling, my work blends creative direction with audience insight to drive real engagement and results.

Over the years, and with agency experience, I’ve partnered with e-commerce brands and entrepreneurs across various industries to bring their ideas to life through words that work. I believe excellent copy doesn’t just sound good; it solves problems, simplifies decisions, and creates meaningful experiences. From concept to execution, every message is crafted with clarity, purpose, and impact.

Work experience

Copywriting/Email Strategy

TCMA

2021 - 2025

UX Copywriter (Contract)

Tud Toys

2025

Email Marketing Strategist (Contract)

Adrenaline Offroad Outfitters

2021-2023

Freelance Technical Writer

Railsware

2022 - 2023

Community and Communications Manager

Brandversations

2024-2025

Copywriting/Email Strategy

TCMA

2021 - 2025

UX Copywriter (Contract)

Tud Toys

2025

Email Marketing Strategist (Contract)

Adrenaline Offroad Outfitters

2021-2023

Freelance Technical Writer

Railsware

2022 - 2023

Community and Communications Manager

Brandversations

2024-2025

Copywriting/Email Strategy

TCMA

2021 - 2025

UX Copywriter (Contract)

Tud Toys

2025

Email Marketing Strategist (Contract)

Adrenaline Offroad Outfitters

2021-2023

Freelance Technical Writer

Railsware

2022 - 2023

Community and Communications Manager

Brandversations

2024-2025

My stack

Slack

Instant team communication and creative alignment

Klaviyo

Data-driven email flows for eCommerce clients

Figma

A core design tool for creating compelling marketing materials

MailChimp

Building branded newsletters and campaign automations

SEMRush

Researching keywords and competitive content insights

ChatGPT

Brainstorming, drafting, and iterating high-converting copy

Slack

Instant team communication and creative alignment

Klaviyo

Data-driven email flows for eCommerce clients

Figma

A core design tool for creating compelling marketing materials

MailChimp

Building branded newsletters and campaign automations

SEMRush

Researching keywords and competitive content insights

ChatGPT

Brainstorming, drafting, and iterating high-converting copy

Slack

Instant team communication and creative alignment

Klaviyo

Data-driven email flows for eCommerce clients

Figma

A core design tool for creating compelling marketing materials

MailChimp

Building branded newsletters and campaign automations

SEMRush

Researching keywords and competitive content insights

ChatGPT

Brainstorming, drafting, and iterating high-converting copy

FAQs

Answers to common questions to help you understand the process and how we can work together

Email Me

What kinds of copy do you write?

Do you only work with certain industries?

Can you help with strategy too, or just writing?

What’s your typical turnaround time?

Do you offer revisions?

Yes. I include a set number of revisions to make sure the final copy feels just right.

How do we get started working together?

Find Your Answers

What kinds of copy do you write?

Do you only work with certain industries?

Can you help with strategy too, or just writing?

What’s your typical turnaround time?

Do you offer revisions?

Yes. I include a set number of revisions to make sure the final copy feels just right.

How do we get started working together?

Find Your Answers

What kinds of copy do you write?

Do you only work with certain industries?

Can you help with strategy too, or just writing?

What’s your typical turnaround time?

Do you offer revisions?

Yes. I include a set number of revisions to make sure the final copy feels just right.

How do we get started working together?

Find Your Answers