Industry: Luxury, E-Commerce

TUD is a limited collectible character at the edge of art and interior design. The challenge was creating compelling copy that optimises user experience, showing them the creative value the models embody. With an esoteric customer base, TUD needed copy that balanced storytelling with actionable, compelling writing.

The solution focused on providing comprehensive copywriting, product description, and UX writing services for the TUD x Matt Gondek collaboration. We conducted in-depth research into the artist, the unique products, and the target audience to inform our linguistic strategy. I collaborated actively with the UX design team to optimise copy placement and direction, ensuring a seamless user journey.

The result was engaging product descriptions and web copy that significantly increased visitor interaction with the purchase section, contributing to a more dynamic and conversion-focused experience. This success was achieved through seamless collaboration within a cross-functional team of designers, developers, and project managers.